My degree at the London College of Fashion not only explores the art of photography but also fashion styling. Term two was spent learning about In house PR’s, networking, sourcing clothes, customisation and key elements of styling on the body. The terms project proved both challenging and rewarding, I had little previous experience of styling so I even surprised myself with how well I took to it. For the project I had to produce a well-documented PDF document exploring the style of a chosen fashion icon. This would then result in five styled outfits for five set scenarios.
The class was advised to choose a fashion icon that represented our own style. You can find my own “style breakdown” here. I initially begun researching the Hollywood classics however I didn’t feel any of them truly represented my own personal style. Audrey wore trousers to often and Marilyn Monroe showed too much skin. It was only by chance that I stumbled upon the French beauty Catherine Deneuve.
Here are the PDF pages for my final piece and I’ve selected a few pages to show up close to give an idea of the look I was going for and what I was researching.
I think what made all the difference regarding this project was simply time management. I felt like I was able to enjoy it thoroughly and take everything I could from it. I began my research the same day I received the brief and carried on adding bits to it right up until the deadline. I usually spend the last two weeks before a deadline high on ProPlus and chained to my desk. Instead during this project I was able to casually stroll through exhibitions, read French fashion books and watch French films, the entire experience felt very stress free and it was so refreshing to take things at my own pace (which tends to be very slow anyway!). Before I knew it I'd written 12,000 words and styled and shot a 5 page editorial, it has to be said I'm quite proud of this body of work.
Using this research I had to come up with four outfits for the following occasions: event, wedding, work and street. I was then allowed to choose my own occasion for the fifth outfit, for which I chose a shopping trip. Here are some of my styling boards -